Also called: Pride of Gibraltar and Cathedral Bells.
I bought the seed from Renee’s Garden Seeds, who says “They make a show-stopping centerpice in the garden…” Somewhere else, I’d read that they are nondescript until the bracts show and then they are incredible, or words to that effect. In my garden, this is as good as it gets. If somewhere I needed a rangy, succulent looking, grey leaved plant, it might be a good choice but in my garden the single bracts are so subtle that you have to look closely to see them.
Doing further research, I read that they are a mediterranean plant. Maybe more heat and sun than I get would help?